Branding is not just about some logo or great product launch; it is much more than that. Getting noticed by the audiences online can be a tough job as the market out there is full of online businesses and hundreds of businesses are rising every day. Some of these players are very old and have already established trust and probability. Competing with them, need a solid strategy and well-thought plan.
With the rise of eCommerce and digital marketing, you can focus on mass audiences online as well as plan a fail-proof strategy for them. There are so many ways, you can build an online brand. E.g. you can focus on social media platforms, emailing, and promotional content. But, above it all, you need a direction to follow through.
In this article, we are going to share with you top 5 powerful ways to make your brand reach out to the mass audience.
5. Create a relatable logo
When someone notices your brand online, the first thing they notice is the logo. Your logo should be everything that you need to represent your product. It should be powerful enough to attract the right customers and can directly communicate with them.
One of the toughest jobs in the process of figuring out the brand logo is what design to use. However, figuring it out will solve most of your jobs. So, get your creative juices flowing and come up with something out of the box yet relatable.
4. Provide a tailored shopping experience
If you want to keep your customers interested in your website and brand, then you need to personalize their user experience. Most of the customers feel annoyed when they keep receiving offers and promotions that are not subject to their interest. This is a major turndown for your audience so, keep the experiences as personalized as possible.
73% of the customers prefer to do business with a brand that creates a personal experience for them. Take good advantage of customer’s personal history and preferences to develop a personalized marketing experience. However, you need to understand there is a very fine line between personalizing your shopper’s experience invading their privacy. So try to maintain the authenticity of the promotions and make them look genuine.
3. Develop a mobile-friendly interface
Whether it is a mobile application or a website, if you want your business to run successfully, you will need a mobile-friendly interface. According to a Google survey, it was found that 61% of the consumers leave the website immediately if it is not mobile-friendly. That is why you need to consider all the necessary factors to make a website
mobile-friendly.
Some of the points to consider when making your website mobile friendly is:
- Create a highly responsive website
- Make sure your website loads quickly
- Improved voice search
- Add a call-to-action
- Simplify the checkout process
The loading time for your website should be less than 15 seconds. Anything more than that will turn down the customers. Besides, you should simplify the checkout process as much as possible.
2. Optimize your website for voice search
One of the biggest trends of 2020 is voice search. Voice search is searching for a specific product through voice commands. Thanks to artificial intelligence, voice recognition has made its way into the E-Commerce world.
More and more buyers are using voice search. So, if you can optimize your website according to search keywords, the chances are high that your website will show up in the Google Search Engine. To focus on the local audiences, you can capitalize on long-tail keywords.
Some of the popular voice search devices are:
- Google Home /Google
- Amazon Echo/Alexa
- iPhone /Siri
- Android phone sector
- Microsoft Cortana
However, when using the keywords, you have to know that typing commands are different from voice commands. The voice command has to be more conversational. For example, if you are looking for a local spa to visit, your searches will look like this:
“Spas near me,” but when you give a search command, it would sound like this “What are some good spas in my local area?”
1. Add in live chat features
A nice way to be available to our customers all the time is by adding a live chat apps option. Whether your customers want to ask a question or express some concern before buying a product, it is a great way to engage them via live chats.
79% of the customers appreciate live chats because of their quick responses. Some of the other benefits of adding live chat to your website are:
- Live chat helps in saving a lot of time for both the customers as well as the company
- Live chat also help customers overcome their hesitations
- Integrating live chat to your E-commerce website makes sure your customers are receiving a seamless customer experience and accurate data.
- Live chat is also a great way to generate data about customer’s behavior.
Just an insightful live chat software and most of your customer service tasks are done. Just make sure that you have deployed the software correctly, it has all the necessary data embedded in it.
Take the help of the tips mentioned above and create a strategy to make your eCommerce brand stand out in a crowded market. Always remember that you have to focus on what your audience demand, and for that, you can take the help of analytics tools like Google Trends and Google Keyword.
You should also focus on the analytics details of social media channels like Facebook, Pinterest, and Instagram, etc. These analytics will give you a look into user’s demographics and depending on which you can formulate a plan.
Last but not the least; try to create content that is powerful and engaging enough to interact with the customers. Keep the tone conversational and the content to the point.
