The number of people using Google every day has grown to billions. They use it to search for everything from local coffee shops to home repair tips to fashion trends to celebrity news.
We’ll discuss the benefits of Google My Business in more detail in this blog.
Despite owning over 75% of the search market share, Google has maintained its top position as the world’s most popular search engine. According to Google figures, the site receives 5.6 billion searches per day, with most of these searches being local in nature. Many people are searching for places near them, which means a lot of the searches are local.
What is Google My Business?
In case you’re unfamiliar, Google My Business (or GMB) is a free online service that promotes local businesses. Business owners can use it to manage how their business appears across Google and stand out from the crowd.
How does Google My Business help you?
Google is used by a large percentage of the population, so your profile can be viewed and accessed by a large audience. A more visible business – or one that appears frequently in search results – has a better chance of attracting people’s attention. Compared to conventional advertising, it’s more practical and innovative.
The Benefits of Google My Business
Promoting your product or service has never been easier or faster thanks to today’s technology. Approximately 50% of those who conduct local searches on their mobile devices end up visiting a store. If you consider it, almost everyone today uses a smartphone. Think of the sales you might get just by optimizing your organic search results and adding your business to Google My Business. In order to maximize the benefits of Google My Business, you need to create, verify, and optimize your account properly.
Is there anything else GMB can offer you? Google My Business has other benefits as well.
1. You can appear in the Google Local Pack and maps with GMB
Whenever you search for places on Google, you’ll see a map and a list of businesses right at the top of the page. You should be paying attention to the Google Local Pack for two reasons.
2. There is a high level of visibility
On page one of Google search results, the Google Local Pack occupies most of the space. It’s the first thing a Google user sees after typing a search term.
Information is readily available to users at a glance
Local Packs on Google are Search Engine Results Pages (SERPs) that display places relevant to your search. Aside from that, it offers a bunch of other useful information that potential customers might find helpful — its location on a map, a phone number to call if they have questions or wish to make a quick reservation, store hours, and even a star rating for the establishment. Customers and businesses alike will appreciate this convenience.
Among the factors affecting Google local pack rankings, Moz identifies Google My Business as the most important. By verifying, updating, and optimizing your online information through Google My Business, you can be sure that you connect with your target audience – in this case, people within your service area like amazon SEO services, amazon SEO marketing, etc.
3. Your business can be reviewed on Google My Business
When it comes to search rankings, customer reviews cannot be underestimated. According to a study by Moz, search engines rank results based on online reviews 10% of the time. GMB makes it easy for your customers to leave positive reviews about your business, and thus makes it possible for your business to appear in the search results. People need to leave reviews for a variety of reasons.
Local SEO is improved by reviews
The majority of people rely on reviews when making a purchase decision. Online reviews might influence up to 93% of customers. The vast majority of them, in other words.
Those paragraphs are written by actual customers who haven’t been paid to promote a company’s product. Therefore, many people believe that they’re more credible because they feel that they’re more credible.
The number of customers checking out reviews of local businesses is increasing. Search engines use reviews for ranking search results since people love reading them. Running local SEO analyses on a regular basis can provide semantic insights into the reviews you receive, reveal how customers find you through search, and help you manage your online reputation.
Sales are increased by reviews
A positive review matters. In addition to improving your search engine ranking, they are free and reliable advertising opportunities. When a product has many positive reviews, customers are more likely to try it than when it has many negative reviews.
There is no difference between trusting online reviews and trusting personal recommendations. You are more likely to generate leads and increase sales the more positive customer reviews you receive. Sales and reviews correlate positively, according to research.
Even the best businesses receive negative reviews, which is why it’s important to get positive reviews.
You should handle this situation professionally if it happens to you. Taking criticism personally is not a good idea. Take advantage of them instead by improving your product or service. Your business can benefit from negative reviews if they are used properly.
Customer reviews provide insight into your business’s reputation
Business owners can gain insight into how customers perceive their brands through reviews. These surveys provide you with an insight into how customers are responding to your products or services, what strategies you should maintain, what needs to be changed, or what needs to be improved.
Reviewing your clients’ opinions can give you insight into what they think, whether they’re good or bad. Take them into account logically.
4. Insights from Google My Business Provide Helpful Information
Your Google My Business page is a valuable ranking factor. Additionally, it provides you with insight into the market for your product or service. The search engine giant continually proves that it runs the show.
What is the reason for this? The powerful features of Google My Business assist you in developing strategies and making decisions by providing insight into important areas. Statistics and insights can be found here that will help you determine where your audience is located.
It is possible to see how many views your photos, posts, and business profile get via Google My Business. Your campaigns should be verified in order to determine whether they are working well and attracting customers, or if they aren’t.
Conclusion
By increasing visibility and improving their chances of appearing in search results, Google My Business helps local businesses promote their products and services online. It can be helpful to potential customers in finding and contacting you more quickly. Use it to connect with your customers, improve your online presence, and increase revenue for your business.
