There are thousands of searches on Google every day related to different keywords, thus the websites that are on the first page of the search engine are likely to get all the traffic, especially the ones on the top 5 positions. So, to make your website visible on the first page you need to work on SEO and plan its strategy in the right way. But, do you know SEO for normal and dynamic websites like that of corporates, local businesses, etc. is different from the SEO for eCommerce business. After all, an eCommerce business relies completely on its online store for sales and conversion. The more organic traffic, the more will be the sales and revenue.
SEO optimization is a long and regular process but an affordable way to get consistent sales, thereby outshining your competitors. And if your eCommerce store is not in the top 5 positions, then you are likely to lose some of your potential customers. So, focus on building a well-planned SEO strategy for your eCommerce website. SEO basically helps in improving your website ranking, generates traffic, and creates brand awareness. But, eCommerce SEO is a long process because in general business websites you only need to optimize their pages to get more leads and creates brand awareness. While, eCommerce SEO involves optimizing all individual pages including product pages, category pages, and so on. Also, it’s a dynamic website where inventory changes every minute, making it trickier.
Well, here are some SEO strategies that you must follow to get good rankings over search engines and ultimately good sales:
Unique and Engaging Product Descriptions
The content should be user-specific that can engage the audience. The website should have an excellent and engaging product page copy which should be unique from your competitor’s content. Be it the home page, category page or product page all should be optimized to answer the user queries, this will help in getting a good rank related to the particular query.
Product reviews are a must
Encourage your customers to leave ratings and reviews on your product pages by engaging with them. You can
even lure a customer to leave reviews in return for further discounts. After all, repeated customers increase the brand reputation, helping in increasing the rank too. Also, structured data can give you featured search results and ratings helps in achieving this.
Mobile-Responsive Website
Like other business websites, having a mobile-friendly website is a must. Because the purchasing is done online and data shows most of the shopping is done from mobile devices these days, making the mobile-responsive website a critical aspect to get good rankings.
Increased speed and faster checkout
The number of pages is too many in the case of an eCommerce website, so make sure that the images used are compressed properly which will help in increasing its loading speed. It’s always seen that a website that offers faster checkout and opens faster is more likely to get more sales and the same goes with its search ranking.
Focus on long-tail keywords
Highly intended keyword research will help in shortlisting the right set of keywords to focus on. So, instead of focusing on highly competitive keywords pay attention to long-tail keywords that will be the relevant and exact match of the user’s queries, thereby prompting them to take an action of clicking on your website, thereby helping in sales and conversion.
Prioritize on smooth navigation
The structure of the online store should be simple and smooth just like an offline store, with proper and layered navigation separating the category and product pages. The flow from the home page to the product page and finally to check out should be easy to go, minimizing the bounce rate.
User-experience
Providing a good user experience is crucial for every business, but in the case of an eCommerce website, the user experience depends on how easy and smooth is the buying process, delivery, product quality, and after-sales service. Thus, the websites that offer a good shopping experience get good organic rankings, boosting their SEO strategy results.
Managing out of stock products
As the inventory will change every minute, so there is a high possibility that some products may get out of stock or are discontinued. So, use 301 redirects on old pages, instead of removing them. You can even use internal linking with relevant products, thereby reducing the bounce rate of your website.
Work on duplicate content
There are so many pages on an eCommerce website and some products may be the same as competitors, so avoid any type of duplicate content on the website as Google penalizes such websites.
On-page optimization
Along with the off-page optimization techniques, on-page SEO optimization is very important. Optimize the
site structure, home page, product page, checkout page, etc. properly as per the SEO techniques. Content
optimization on all pages as per keywords is also a must. Having an FAQ page on your website is an add-on
that can boost your rankings.
Technical SEO part:
Along with focusing on the search intent, also pay attention to the technical SEO part of the website such as:
– Switch to HTTPS so that all the customer’s crucial data is encrypted.
– The URLs should be short and easy to crawl and reads by search engines
– Check crawl report and correct the errors
– Check XML sitemap status and Site’s robot.txt files
– Use H2 headlines, titles, and meta descriptions naturally for humans
– Use image ALT Tags for graphics and images
Well, these eCommerce SEO strategies and tips will help your website in getting good clicks and conversions. In addition, link building and branding can also promote your website making it popular and reliable to the search engines, thereby boosting your ranking. Though, SEO is a pocket-friendly tool to get good organic traffic and sales but makes sure that you keep working on SEO as per Google’s best practices only. SEO is a long and tiring process but the results one gets from this approach are outstanding. So, keep your focus on applying good SEO practices and see your business skyrocketing.
