If you can pull it the right way, SEO has the potential to generate hundreds and thousands of visitors every month. There are so many factors that come together to make search engine optimization successful and one of them is content marketing. Content marketing helps in taking your search engine optimization one step forward.
On the Internet, you will find two kinds of content, one that goes viral and another that goes straight back to the archive. Earlier content marketing was not very complicated. Bloggers and content marketers used to focus on a specific keyword and there was a surety that the content would rank in the Google Index.
Content marketing has evolved over time and so is the customer’s requirement. It is time to change your approach and brainstorm new ideas to get the most out of your content marketing strategy. In this article, we are going to discuss some proven techniques to take your content a step ahead.
Scroll down to find out some of the best tips and tricks:
Identify your target audience
To develop content that suits consumers’ requirements, you first need to understand the buyer’s persona. Among the things that you should know about your consumer is:
- Demographics: Focusing on the demographic does not only mean finding a location. It is also about age, gender, and other identifying information.
- Motivational factor: Another thing you need to acknowledge is what motivates your audience to buy a product. For some, it is the quality whereas for others it is the pricing. Learning about your customer’s motivation will help you create the content accordingly.
- Active content channel: Unlike early days, there are plenty of social media platforms out there. For example Facebook, Twitter, Instagram, Pinterest, Snapchat, and Tumblr. On average, a person is active on a maximum of two social media platforms.
Try to find out whether the consumers are Instagram-oriented or someone who has just embraced Facebook. Depending on what social media platform they are most active on you can focus on one or more than one channel. By understanding your consumer’s mindset, you can develop a full-proof strategy for your content.
Find content ideas that will convert
In a recent survey, it was found that 86% of the B2B marketers are using content marketing to boost their product sales. Open any web page and you would see thousands of WordPress blogs in every corner of the internet. With so much fluff and misleading content, there is a strong need for fresh and high-volume content.
The competition is definitely strong but if you can find the trending topics, the rewards can be bigger. Take the help of Google tools to find out trending topics. You can use Google Trends to stay notified about trending content. based on the results create content like case studies, infographics, question-answer format, and videos. You can also take the help of your team to brainstorm about the content.
Videos are one form of content that is getting popular more than ever. It has also been seen that videos leave a better impression on your audience. So, get into video marketing and see how the conversion rate increases.
Take advantage of the sales funnel
The sales and marketing funnel is divided into three parts – top, middle, and bottom. The top funnel represents the stage where the customer discovers your product. This is where you want to make the content easily available to them.
Take the help of Social Media Marketing, Search Engine Optimization, and Blogging to find out the viable solutions for consumer’s problems.
The next section of the funnel is where you establish trust between your consumers. This is the time where you should be guiding them towards the best solution to their problem. You can provide your client with free samples or a comparison guide.
The last part of the sales funnel is the buying stage. At this stage, you have to make sure the process is completed. To do so you should have 24/7 customer service, live chat, direct email response option.
Keep track of the analytics
Do not just sit back after posting your content, as there is still a lot to be done. To further determine how your content works, you need to keep an eye on the Analytics. Measure the lead conversion rate, time on stage, organic traffic, social Shares, ROI, engagement, as well as backlinks. Some content and metrics that you would want your further strategy to be based on are:
- Blogs and articles: You should track the website traffic and what you need for each page and how the quantity is performing demographically.
- Email: For emails, the indicators include conversion rate, open rate, and click-through rate.
- Social media: Track the engagement rate and the post reach of every post on platforms like Facebook and Insta.
- Videos: For videos, there are some common markers like viewers, share, and duration rate.
- Podcast: Measure the success of your podcast by counting the shares, downloads, and subscribers.
Write as you talk
In order to establish a long-term relationship with your audience, you would have to write the content in a way that becomes personal. The technique helps in creating a one-to-one connection with your audience. Keep the tone informal and straightforward. The whole idea is to keep the content simple, fun, and to the point.
Last but not least do not forget to add a call to action to your content. Your customers would have a clear view of where to subscribe or buy the product.
Bottom Line
Content marketing has a lot of potentials, you just need the right tool and knowledge to make it successful. The current world is working on content and even the future will be all about persuasive content. According to a current study, it was found that Americans spend more than hours consuming content.
Also Read: How to conduct Keyword research for an Ecommerce Site
