With everything getting digitalized, the usage of the internet in the last few years has seen tremendous
growth, where every business owner wants to have an online presence. But after Covid-19, the digital world is
skyrocketing with everything being done online with the tap of a button be it shopping, studying, attending
meetings, watching entertainment shows, movies, etc. While the business of online stores has flourished but
the competition in the market has got tough these days. So, the only way an online business can survive is by
getting good sales. For that, you need to focus on SEO, as it is the cheapest way to get good traffic and
ultimately high sales for your business.
But, being anywhere on the search results won’t give you good traffic and conversions, thus you will need to
work on your SEO strategy to achieve top rankings. As we all know if your business is not on the first page of
Google search results then its survival is tough. Strive for the first position to get good organic traffic and
target customers which will ultimately convert into good sales.
So, here are 8 tips that will help your online store to swim ahead in the digital crowd of too many fishes:
1. Keyword Research and Optimization:
Thousands of users search every day on Google to find their relevant products and the search results are then displayed basis on their needs. The algorithm behind all these results is the usage of keywords. Thus, it’s very important to know the keywords that the prospective customers may use to search the relevant item. Various tools help a business in finding the right set of keywords. So, use them wisely and optimize keywords as per the search intent of the people. Long-tail keywords and informational keywords that provide exactly what the customers are looking for will help you outshine. Also, SEO is all about ranking so you need to compete in a competition with your competitors. Thus, do a complete research of the keywords your competitors are using, so that you can accordingly modify your content, product descriptions, Meta tags, etc. to get the maximum traffic from the search results.
2. On-page SEO:
An eCommerce website is all about the product pages, and just like any other website the on-page SEO also plays a crucial here. Page titles, meta descriptions, and images must be optimized by keeping your customer’s search and keywords in mind, but try to use them naturally. The images shall be properly named before uploading as Google uses this information while ranking your eCommerce website on search results.
3. Link building:
Just like the on-page SEO, off-page SEO i.e. link building is also crucial to get good results on Google. Analyze the inbound links of your competitors and get some good inbound links for your website. The resource websites, influencers, directories and listing sites, guest blogging, brand mentions can help you in getting good quality links. But, make sure that link building is genuine and there is no spamming. These will help you in creating your brand awareness and authority, thus, Google ranks sites having high authority.
4. Mobile optimization:
The usage of mobile devices is no doubt has got multi-folds in the last few years and people love to shop from their mobile phones. Thus, it’s crucial that your eCommerce website is mobile-friendly and optimized to provide a good user experience. Try opening your product pages on your mobile device and check their responsiveness. It should offer a seamless user experience irrespective of whether they are using an application or browser for shopping.
5. Fix Usability, Broken pages, or errors:
The site that offers a good user experience will surely rank better on search results, as Google gives them an advantage. So, make sure that all the elements on your site are fixed to offer a seamless shopping experience just like big brands in the market. The checkout process should be as simple as possible. Take care of any broken links on the site by redirecting them to the relevant product pages. Also, you can use many tools to access what the users do on your site, and don’t’ forget to fix any errors that are hindering your website user experience. After all, if your customers are happy you will get a boost in SEO, thus usability can either make your business outshine or break it.
6. Site navigation and Speed:
The best way to improve your site navigation is by analyzing the websites of the big business players in your field. Look at their product alignment, categories, checkout process, etc. as that will help you in making the right corrections on your site. After all, the website should be smooth to surf, and products should be easily traceable to convert traffic into customers. Nobody likes to wait for a shopping website to open or load, it should be fast and steady, thus stress on the page loading time of your website.
7. Content Optimization and blogging:
Content has always and will be the king of SEO as it helps in solving the needs of your customers. Blogging is a great way to use your relevant keywords and different blogs can be aligned to different keywords. Linking them to your website can help you in getting a good ranking as blogs create a connection with the audience and how-to content can solve their problems easily, thereby turning the audience into customers. Optimize the content on your site, product pages, product descriptions, etc. as per the needs of the people, as it should be informative rather than promotional.
8. SEO audit:
Creating a winning SEO strategy and implementing it is very easy but the major aspect is to analyze your efforts. Without analyzing you won’t know where your business stands on the search engine rankings and in what all aspects of the search results you are lacking. There are many tools available that give you a complete health check-up of your eCommerce website like critical errors, page loading time, SEO issues, broken links, redirects, and so on. You’ll also get to know your rankings and how you can improve them further.
Well, in addition to the above important SEO tips for your eCommerce website. Also, focus on creating unique content on your site and the product images quality should be appropriate that creates an everlasting impression on the site visitors. Keep working on your SEO strategy as it will take time and effort, after all, no business prospers in a day, similarly only continuous efforts in SEO will make your eCommerce business rank better.
