Top SEO trends to watch out for in 2022!

SEO in today’s times is changing faster than fashion trends. With every new change in trends, there are new challenges to overcome. Continuously offering richer and higher-quality content to internet users is one of them. By keeping these SEO trends in mind, you can get better SEO rankings and provide a better client experience in 2022. In this article, you will learn about:

Latest SEO Trends for 2022:

• Artificial Intelligence
• Voice Search
• Chatbots
• Better SEO Comes With Videos
• Mobile-Friendly Content
• Google’s EAT Will Advance
• Featured Snippets
• Long And Quality Content

Why do SEO trends keep changing? 

• Human Behavior Changes
• Search Engine Algorithms Evolve According To People

Frequently Asked Questions

• Why should I care about these new SEO trends?
• Are old SEO trends of no value in 2022? 
• What are the best SEO tools to use in 2022? 
• How frequently should I re-optimize my site’s SEO?

Conclusion

1. Artificial Intelligence

Artificial intelligence is being used by organizations in almost every sector, from medical services to banking. Its developing ubiquity and usefulness make it indivisible from the website-based organizations too and there are plenty of explanations for that. 

AI is an integral part of today’s era because it’s not just monitoring the websites automatically but advancing generation of keywords that connect you to your target audience. These analytical skills will also help you understand your targeted audience’s behaviour and further grow your business. 

In addition to this, the AI algorithm RankBrain which is being created by Google is in its data gathering stage as of now, but it will surely grow/develop in the long run & become a completely coordinated structure with SEO by self-learning. So better be ready for this huge change that has already started to grow its roots.

2. Voice Search

Super advanced voice assistants, for example, Google Assistant, Siri created by Apple, and Alexa presented by Amazon have likewise enormously improved and promoted voice search. Users would rather speak than type given how effective voice searches have gotten. In 2019, 33% of the people in America profited from a voice associate, while in 2018, 27% of the global population utilized voice search. As specialists, we can predict that this rate will continue to expand.

So what can we ascertain from all this? As you get ready for 2022 SEO, choosing content that is optimized for voice search with those keywords that users are likely to speak is key to getting more visibility.

3. Chatbots

Chatbots can respond to inquiries from individuals visiting your site, with basically no need for actual humans to constantly reply to each message. Likewise, these robots also improve user experience while providing information and this way your company acquires the trust of your customers.

4. Better SEO Comes With Videos

Video content has grown enormously in these past few years.  YouTube, Instagram, TikTok, have a huge user database with over a billion users. Through one of the surveys published by Statista, it was stated that approximately 27% of the population spends at least 10 hours a week on videos, 15.4% around 7-10, and 18.3% near to 4-7 hours.  This tells us how much people love videos. Therefore, it has turned into a need rather than a priority to accomplish more powerful SEO through platforms like Youtube, Instagram, and TikTok.

When you create your own video channel; you can follow these steps to support your SEO:

• Portray what your channel/page is about in an easy to use way. You must be able to introduce yourself to both search engines and users. 
• In this process, you can benefit from the keywords which are being used by the industry and your targeted audience.
• Try to strengthen your keywords with hashtags for better reach.
• Most importantly, the quality of your video should be very good. Try preparing it in HD because low-res aren’t really that much fun to watch.

5. Featured Snippets

These snippets act as a kind of answer box which is being displayed by Google on the search results page. These Featured Snippets are created by Google to give quick and significant data to its clients in the least demanding manner. 

Subsequently, it intends to expand client experience by decreasing clients’ time while pursuing various pages. This might seem like something that may reduce organic traffic, but actually it is quite SEO friendly as it’s in line with the user’s needs.

Here’s how you can ensure your content is shown in highlighted bits:

• Your content needs to give explicit responses to questions. Otherwise, it is impossible for you to get the top board. 
• You should assess the potential questions and set up your content accordingly.
• Your content should be of high quality while being thorough and connecting with the user.
• FAQ section is a good method for being included in the featured snippets.

6. Long and Quality Content

Among the SEO pattern assumptions in 2022, long content will positively affect your SEO score. Indeed, this is an after effect of perceptions over time rather than merely an estimate. Over the long run, it’s a proven thing that the longer the content, the more traffic it gets.

Accordingly, while setting up your content, focus on creating content that is extensive, pertinent, long and of good quality. So how can you create such content? As SEO specialists, we have a couple of ideas:

• Partition your content into segments utilizing H1-H2-H3. Along these lines, your article will have a construction and the user won’t be diverted.
• Utilizing H1-H2-H3 likewise makes it more straightforward for Google bots to list and scan your article.
• Text sections can be itemized. Itemizations are easy to understand and fun to read. However, make sure that you signal that you will move on by itemizing, even if that takes one sentence. Readers will not be able to tell that your tone has changed.

• Human Behavior Changes

We change and evolve as humans. There are contrasts between the manner in which we looked through last year and the manner in which we search this year while utilizing the web. For instance, video-based-SEO, which didn’t make any difference in the previous years, may show up as a game-changing element one year from now. This is because the number of people using information through video has expanded. That being the case, the content you produce must include video and should connect with your visitors. Otherwise, your ranking will get low.

• Google Algorithms Evolve according To People

As a subsequent component, search engines like Google, which need to keep the quality and client experience at the most elevated level, consistently make little/enormous search engine algorithm updates. These updates are generally ready to address the issues of individuals. Sometimes they are brought on to eliminate possible complaints/framework weaknesses before they happen.

SEO prerequisites are continually changing and you need to change with them as you have a presence on the web. Only then will you be able to accomplish higher outcomes in SERP rankings and boost your business in 2022. 

Knowing the 2022 SEO patterns will give many advantages to your site and business other than accomplishing higher rankings. These advantages include providing the best client experience as you’re aware of the recent Google algorithm updates. On the other hand, if you do not apply the latest SEO trends while optimizing your website and content, it is likely that your competition may get ahead of you.

2022 SEO patterns will be the dominant factor in SEO studies that will help your website and business grow.