Shopify’s e-commerce platform is recognized as being one of the best in the industry. Shopify users can also use the software provider’s email marketing feature. Throughout this guide, we’ll explain why Shopify email marketing is important, and what every store needs to know to achieve success in this domain.
Shopify Email Marketing: What You Should Know
The Shopify platform simplifies the process of setting up an online business.
A CRM can consolidate all the customer information you need rather than moving between multiple platforms. By collecting email addresses and matching them to customer profiles, you simplify the process of collecting and corresponding addresses. Using Shopify Email, you can send targeted messages to your customers based on their past purchases and browsing behaviors. The same functionality is offered by third-party email marketing tools, but those integrations are often difficult. All Shopify plans include Shopify Email for free.
No monthly commitment is required, unlike other email marketing platforms. A maximum of 10,000 emails can be sent per month without charge. Beyond 10,000 emails, each additional one costs just $0.001 – or $1 for every $1,000 message.
The Best Ways to Improve Shopify Emails
There is no learning curve when it comes to Shopify SEO Email. The tips below can be implemented immediately, even if you are new to email marketing. With these tips, you’ll soon discover how Shopify Email simplifies your life.
1. Make your subject line count
If no one reads your message, you have wasted your time. A subject is often thrown in as an afterthought by email marketers who focus on writing copy. Success is never achieved this way. The first priority should always be ensuring your subscribers read your messages. Thousands of messages are sent every day to your audience. Most of them are discarded without being opened. The key to standing out is to avoid gimmicks and spammy tactics. Avoid bait-and-switch tactics at all costs. Your subject line shouldn’t be clickbait or misleading just to get subscribers to open your email. In most cases, this will result in unsubscribes.
2. Make sure your subscribers are segmented
Custom email campaigns for different audience groups are one major advantage of Shopify Email over other marketing channels. You must create different customer segments in order to accomplish this effectively.
E-commerce is the focus of Shopify Email. By doing so, you can capture data that correlates directly with the shopping behavior of each subscriber. Segmenting groups can be done using dozens of attributes. By targeting them based on location or tags, you can keep it simple. Segment customers by product or purchase if you want to go a little deeper. You can group similar-selling customers in Shopify Email. Your segments can even be predicted using the platform. Therefore, you can also assign the same category to high-value customers.
3. Make sure your welcome email is automated
A welcome email is often one of your most successful campaigns. It is too common for marketers to collect an email address but not follow up in a timely manner after receiving it. Emails collected today but not sent out until two weeks from now are potentially huge opportunities. Take a moment to consider this. You just had a visitor opt in to your subscriber list. Your brand is already at the top of their minds, so they are interested in what you’re selling. Take advantage of that now. After signing up, welcome drips can be automatically sent out. Subscribers are more likely to convert when they receive great welcome emails.
Your e-commerce store is a great place for them to purchase something if they have never done so before. Typically, a one-time fifteen or twenty percent discount is a fair trade-off for email addresses, even if you hate sending discounts.
4. Make Your Messages Personalized
Email marketing success depends on personalization. Messages that are tailored to each recipient will lead to higher conversion rates, so make sure you do your best to do that. You can only go so far with customer segmentation. In the end, it’s up to you to keep that information in mind and come up with a plan for how you will use it.on. A personalized campaign might be a good idea for subscribers who made their first purchase one year ago. If you have previously purchased similar products, you can recommend them.
It’s probably not a good idea to send a promotion for a bathing suit discount to someone who is buying winter hats, gloves, and ski boots.
5. Make sure your call-to-action is clear
There should be a goal for every Shopify email campaign. You won’t get anywhere if you just send messages just because you want to. Subscribers will be irritated by it, your open rates will be negatively affected, and possibly even unsubscribe from your list. Make sure your email messages have a clear purpose and avoid “just saying hello” emails. The best email call-to-action is one per message. It’s just too much information for people to take action if you’re advertising a new product, running a flash sale, updating websites, and sharing industry news. You’ll lose sight of your primary message. Drive conversions with short, clear messages that have an obvious call-to-action and a clickable button.
6. Using a built-in template is the best way to start
Online sellers often feel overwhelmed by email marketing due to a lack of knowledge. It’s not necessary to start from scratch with Shopify Email. You can modify your content based on a pre-built template. The wheel doesn’t need to be reinvented here. It’s better to stick with what works than to try to craft a 100% original and unique email template. The template can still be modified as needed. Among the most popular examples of Shopify Email templates are promotional emails, sales emails, restocking emails, sales promotions for the holidays, newsletters, product collections, etc. Using a template simplifies your life, and you don’t have to worry about design work.
Wrapping Up
You’ll be able to improve your communication with new and existing customers as soon as you get started with Shopify Email. Shopify Email is an easy way to reach out to customers who haven’t bought anything in a while, run a flash sale, launch a new product, or simply reconnect with customers. Brand awareness, subscriber engagement, and conversion are all possible using Shopify Email. For any type of marketing campaign, email has historically produced the highest ROI. Your existing e-commerce success platform can handle Shopify’s automation tools for crafting campaigns. Take advantage of Shopify Emails today!
