With every passing year, the competition in the eCommerce industry is increasing steadily but the situation is
very different after the Covid-19 and worldwide lockdowns. Now, every retailer is going the online way to sell
their products which have increased the competition in the eCommerce industry to multi-folds. You will find
numerous websites selling the same category of products but which one will attract more customers depends
upon your website ranking on the Google search. Thus, SEO is even more important in 2021 to win against
your competitors because a search engine optimized website will get more customers. As we all know what
people see first is what they buy.
So, the question is how to stay ahead in this world as trends in SEO keep changing with every passing day so is
the Google search algorithms. Well, to build an optimized SEO strategy for your eCommerce business, it’s
important to know the upcoming latest trends in SEO before time. Thus, here are the new SEO trends to look
out for your eCommerce in 2021:
1. Artificial Intelligence: In the coming time, AI is going to conquer the online world as it offers personalizedand unique experiences to the customer when they visit any website. Google is already using AI in its search engines that provide automated results based on customers behaviour and pattern of buying that too with precision. Sooner or later every eCommerce website should use artificial intelligence in their SEO strategy to convert more customers and thereby increase their experiences. After all, people buy from brands that understand and care about them, which AI makes it easier.
2.Voice search: Nowadays, people tend to use voice search for everything be it playing songs, switching off
appliances at their home, sending messages and whatnot. Ok Google, Alexa, Siri are some of the smart helpers that mobile users are exploring on an everyday basis, making voice search the latest trend. Thus, if you use this user behaviour in your eCommerce website then you can generate more organic traffic, thereby increasing your sales. But voice search SEO is completely different and you need to prepare an SEO strategy to accumulate it over your website. Well, to optimize SEO for voice search you will need to use long-tail keywords as when people will use voice search they will speak full sentences instead of short phrases. The second point you need to consider is to optimize it for questions so that people get all their queries answered and enjoy a delightful shopping experience.
3. Mobile: After the pandemic, digitalization has even reached remote villages and mobile users have exponentially increased. Even the mobile traffic has overpassed the desktop traffic making mobile-friendly fast-loading responsive websites a must to get better SEO results. Around 90% of users use their mobile phones for searching and transactions occurs too so if you still do not have a mobile-friendly website then get it one today else you will keep waiting for customers as Google search also prefers mobile websites first.
4. Video: To get a good ranking on the Google, video content is the king, as Google loves rich media. Informative videos attract customers and keep them engaged for a longer duration, thus looking at the time a user spends over your website, google positions your website over the search results. Even Vlogs are the latest content trend, so if you have videos in your blog section that are interesting and engaging you are ought to get a good ranking. Thus, use this trend today in your SEO strategy for better results by creating quality videos on your eCommerce website.
5. Augmented reality: AR is going to shake up many eCommerce businesses that are still using traditional ways to showcase their products. Customers love if they can feel the product online and especially how it will look upon them. The fashion industry and home décor are already using AR to convert more customers but sooner every business will need to use it as the eCommerce market is surpassing retail shopping. AR not just show you the 3D effect but also shows how the product will look when you will wear like jewellery, cosmetics, spectacles and much more. So, go with the trend and incorporate it into your SEO strategy today.
6. Long-form content: In 2021, the long-form quality content will make your website rank better. So instead of having random content over the full website, replace all the unwanted and short content with informative and relevant longer content. But it should be well-framed with proper headings, sub-headings and spaces.
7. User+search intent: Though this is not something new, still an important trend to follow in your eCommerce website SEO as the behaviour of people changes every day. Therefore understanding what they need and their nature of search will benefit your business as everyone asks one or the other thing from Google. You need to focus on the search intent of the people as Google does the same by showing the relevant results. Forget about your brand, instead address the needs and concerns of the people, make your website quick and stabilized and don’t force people for unnecessary registrations and forced pop-ups, thereby focusing more on satisfying the user’s intent. Use data and analyse them for a perfect SEO strategy.
8. Customer analytics and customization: SEO is not just about driving the traffic to your website but it’s
much more than that for the eCommerce website. Understanding the behaviour analytics data is very important as it will help you in customer retention and increasing their lifetime value. A brand that understands its customers and provides them with relevant and valuable content retains them better. Thus, make content that answers their queries easily especially the help center and FAQs sections. In the small-term it’s the value that speaks the most, the more you value your customers, the more loyal they will become to your brand, converting them to lifetime customers. Thus, provide them with practical and useful information relevant to the one they are looking for over the Google search. To provide customized results and content the google analytics plays an important role.
Well, as the competition has increased thus, more and more brands are trying to make their online presence. So, having a deep understanding of SEO and its latest trends will help you outstand. Give priority to the user experience, web security, quality content, video search, artificial intelligence and analytics when designing an optimized SEO strategy.
