Position – SEO Executive

Experience – minimum 02 yr

Summary

A Search Engine Optimization will research and analyze to improve a website’s ranking on search engines like Google. An SEO executive will develop content to include keywords or phrases in order to increase traffic to the websites. An SEO executive will have in-depth knowledge of keyword research, SEO copywriting, and the behaviors of search engines. SEO is an ever-changing landscape, so an SEO specialist needs to be continuously learning and evolving. SEO executive will conduct required testing methods in design, layout, and advertising techniques in order to gain the most organic and paid traffic.

Key Requirements:

• Minimum three years of experience in successfully developing and executing SEO campaigns.

• Understanding of search engine algorithms and ranking methods.

• Experience with SEO industry programs, such as Google Analytics

• Knowledge of keyword research and data mining tools.

• Able to complete competitive analysis of other companies within the industry.

• Excellent written and verbal communication skills (email, phone, etc.).

• Comfortable analyzing high volumes of data on a daily basis.

• Must have working experience on improving rankings for scientific lab equipment. Responsibilities:

• Develop optimization strategies that increase the company’s search engine results rankings.

• Research SEO keywords to use throughout the company’s website and marketing materials.

• Set measurable goals that demonstrate improvement in marketing efforts.

• Monitor daily performance metrics to understand SEO strategy performance.

• Write compelling and high-quality website content, including blog posts and page descriptions.

• Update content and website links for maximum optimization and search engine rankings.

• Review technical SEO issues and recommend fixes. Soft Skills:

• Organizational Skills

• Time management Skills

• Analytical Skills

• Excellent verbal & written communication skills

• Understanding of Google spreadsheets and GoogleDocs

• Determined

• Accountability

• Leadership quality