For the last few years, the eCommerce market is flourishing and there is no end as it has grown multi-folds and
the future will be much better. Even after the Covid-19 pandemic, people prefer doing online shopping from
the comfort of their house. The same is the situation with the retailers, as more and more online businesses
are opening every day. Thus, a rapid increase in the competition as it’s very easy to get online, just create your
website, showcase your products and you are ready to go. When you search online, you will find many
businesses offering the same types of products. So, it’s important to make your eCommerce brand stand out
from the crowd to excel in this online world.
Thus, only a brand that can engage its customers by telling compelling brand stories and solves their problems
can outshine. Well, the time has changed you cannot keep waiting for customers to visit your website and buy
products, nowadays you need to attract them to your website and prompt their buying action. For this, there
are certain ways to stand out from your competitors. Follow these rules and be the market leader in the online
eCommerce world.
- Create a unique brand identity with unique content: It’s important to understand your brand USP to
outshine among your competitors. Content has always remained the king and having informative,
engaging and quality content over your website can engage your customers prompting them to spend
more time, thereby making their way to buying a product. Especially the about us page should uniquely
tell your brand story thereby boosting the customer trust over the brand. Instructive content should be
used wherever needed in the form of videos, blogs, and infographics, etc. The brand’s unique logo design
also makes a connection with the people so optimize it over all the social media platforms and on your
website. Thus, having an effective content strategy is the key to success. - Customer experience: Offering a unique customer experience to your customers is very important to turn
them into loyal brand customers. Thus, customize their experience by using data analytics, artificial
intelligence, and other tools to show them only what they want. After all, word-of-the-mouth marketing is
the way to get new customers. Encourage them to share their experiences with the brand so that they
know they are not just a sales number, rather much more than that and the brand wants to hear from
them. - Win their Trust: Showcasing the customer reviews over the website and on the connected social media
platforms is a great way to win the trust of prospective customers. Collaborating with bloggers, other
brands, and influencers gives a boost to the brand reputation. Even you can encourage the customers to
leave a rating or feedback in return for a discount or small incentive. This will help your brand a long way
after all a brand that has good reviews will get better sales. - Innovative website design: The first experience with the brand should be such that it leaves a mark on the
customers, this can only be done by having an innovative beautifully designed website that is easy to use
and stands out from the crowd. Having superior photos, high-quality content and a well-designed logo will
create an everlasting image on the customers prompting them to buy the product. - Versatile payment options: Don’t let any customer go from your website without completing the
transaction by offering them a seamless and convenient checkout. Along with this offer multiple payment
options that are popular these days so that they can easily use their preferred mode thereby driving your
sales. - Discounts and offers: Surprise your customers with special discounts and offers. Even free shipping and
repeated purchase discounts can be offered to stand out from your competitors. But, make sure the discounts should be appropriate and not too much, thereby not making your customer feels ambiguous
about their purchase. - Return policy: Having a generous return and exchange policy is important as it builds the customer's trust as they can shop tension-free. And it’s always seen that a brand which offers good returns and refunds
wherever needed attracts more sales as it strengthens the bond with the customer and they become loyal
future customers too. - Creative marketing: You can use different creative marketing techniques like organizing some contests,
creating content around what’s trending on social media, user-generated content, or creating a hashtag
and encouraging people to share their purchases on social media in return for some discounts can give
a boost to your brand. After all, having a good online presence will make you win sales among your
competitors. - Fast and Flexible Shipping Options: After making a purchase online, the main work starts once the
product is shipped. A customer needs to get the ordered product in a proper way and on time to make
their buying experience delightful. Thus, offer flexible shipping options to them as per their preferred
timings and location to make their online shopping worthwhile. - Exceptional Customer Service: A customer needs to feel that they are being heard by the brand and all
their queries are answered properly and promptly. So, make sure you have a dedicated and trained team
who can easily answer all the queries of the customers thereby helping them in making the right purchase.
Social media channels can also be used to offer fast responses.
Well, the strategies discussed above can easily be accommodated irrespective of the product line to make your
brand outperform. But, also remember to keep researching and experimenting with your ideas to create a
niche in this rapidly growing eCommerce world. Work on creating a brand that people remember and that
creates an impact on your target audience. As the online world gives you infinite opportunities, so use the
ones that are in your favor and create a strong brand image among your customers that speak for you, thereby
making your brand stand out.
