The saying “if you build a store, the shoppers will come” may have worked in the pre-internet age, but with everything being digital now, it will take a lot more than just making a store to be successful.
Once you’ve chosen the right Ecommerce platform for your shop, built a website, and opened up your business, you will need some strategies to attract potential buyers. There will be numerous other stores that will have a strong customer base. In order to get ahead of these competitors, you’ll need to rank better on search engines. A higher search engine ranking ensures that shoppers are able to find your store much more easily. With more people visiting your store,
sales are bound to increase somehow. But how do you get higher rankings on search engines?
Search Engine Optimization. That’s how.
While Shopify is a user-friendly platform, hiring an SEO manager can assist you in making the most out of the opportunities Shopify offers. With an SEO manager, you will have specialists working on your campaign which will lead to better branding and allow you to spend more time on other aspects of your business.
But what exactly will a Shopify SEO Manager do to help you get more traffic and sales?
1. Keyword Research
An SEO Manager will start their campaign by targeting relevant keywords. Keywords are specific terms that people search for. By optimizing your site for the right keywords, you can appear in front of the right customers when they search for something. An SEO manager will use specialized tools to conduct a thorough keyword research. This will help you discover the relevant terms that will make you rank better.
2. Use High-Value Keywords to Optimize Your Pages
Once they shortlisted the best keywords for your product pages, the SEO Manager will help you inculcate them into your site. Meta Descriptions, Headings, Blog Posts, and Title Tags are places where keywords can be inserted for better rankings. It’s important that there is no keyword stuffing which might negatively impact your page.
3. Make the User Experience Better
A better user experience will keep your potential customers engaged so they learn more about your products. A poor user experience lowers search engine rankings and results in a higher bounce rate. So, how will your SEO Manager improve your website’s user experience? By increasing the page speeds. Shopify has certain apps (just like plugins in wordpress) that can be used to make your website faster and more responsive. There are hundreds of these apps, from ones focused on shipping and delivery to others that improve your shopping cart. Adding too many can slow down your site. An SEO manager with their experience will know which apps to install that improve your website’s functionality while also keeping the load times fast.
Each year, websites that are slow cause $2.6 billion in revenue losses. So, even something as simple as a page taking too long to load can lead to a loss in sales. SEO Managers can also use other tactics such as reducing redirects, leveraging browser caching, compressing images, etc.
4. Boost Engagement with Visual Elements
Visuals are of the utmost importance when it comes to online shopping. As you cannot try out or see the products in their tangible form, the multimedia being provided should help them see the product from all angles. Photos and Videos on your site are also important as they help break up long sections of text and keep the users interested. An SEO Manager can ensure that the visuals on your site are high-quality, the videos run smoothly, the pictures are not blurry or stretched etc. They will know where to insert what type of visual to keep your audience engaged.
It is your visuals that influence people’s perceptions of your product and SEO Managers know best how to integrate them into your site.
5. A Website that is Easy to Navigate
Users should not have trouble finding the products they need when browsing your site. Your SEO Manager will suggest easy and clear navigation so your audience can easily find the products they are looking for. For example, your products can be broken down into some categories. Menus can be designed which provide information about each category when you hover over it. An SEO Manager can help you with all this. This easy-to-use navigation keeps shoppers on your page because they are able to easily find the products they need. A longer duration of time on your page indicates to Google that your page is relevant, which increases its ranking in search results.
6. Content Creation which Drives Traffic
In the end, content is key to getting better results through SEO. Your website could look good but if it doesn’t have relevant and engaging content, you will lose out on sales. Your website traffic will increase with content marketing, leads will remain engaged on your site for longer, and brand recognition will increase to drive more sales. Your content demonstrates your knowledge and expertise to your audience. You are viewed as a trusted source in your industry and they are more confident about choosing your company. Using diverse content types on Shopify will improve SEO because you’ll attract more visitors and different audiences to your site.
An SEO Manager will help you get started with content creation by identifying the important topics that you need to cover. The Keyword Research done earlier along with some tools can help you discover ideas for content. Once a topic has been finalized, depending on the services being offered by the SEO expert, they may create that content themselves.
7. Test all Elements of your Website
Once your Shopify site has been optimized, the SEO Manager will test all the different elements to ensure that the best version of your website is up. This testing will include elements like CTAs, photos, headings, forms etc. Manually testing each and every element is very important and that can be a very time-consuming process. But a Shopify SEO expert can do that for you so you have time for other things.
Frequently Asked Questions
What is SEO?
A website is optimized for search engines and individuals who use search engines through SEO, also called search engine optimization. Your website will rank higher for relevant terms when it is optimized for SEO, meaning more people will find it and visit it, as well as become customers.
What is SEO for Shopify?
A Shopify store can be optimized for search engines like Google and Bing using Shopify SEO. Shopify SEO follows all the best practices of SEO but includes elements specific to the Shopify platform. Typically, Shopify SEO involves resolving duplicate content.
Is Shopify good for SEO?
As an ecommerce platform and website builder, Shopify is good for SEO, especially since it has built-in SEO tools. But to make the best out of the opportunities it has to offer, we recommend you hire an SEO Manager to help save time.
Is hiring an SEO Manager for Shopify worth it?
Whether you’re just getting started or have a strategy in place but don’t know how to carry it out, a Shopify expert can assist you. Before hiring a professional, determine which issues need to be addressed. Whether you’re looking to just optimize your site or do you want a complete redesign. Are you looking for content creation services as well? Think about all of these before choosing an expert. Also consider your financial situation when deciding whether to hire an SEO Manager.
Wrapping up
The Shopify platform is an excellent option for businesses that want to go online. It’s intuitive, easy to use, and provides lots of opportunities to improve traffic and earn revenue. But even the best Shopify store won’t succeed all by itself. To maximize your optimization opportunities and develop a loyal following that keeps your business running, you’ll need to put in some work. Getting it done yourself can take a lot of time. Hire an SEO Manager for Shopify to increase your store’s visibility, convert prospects to customers and increase sales.
Here at Ecommbrains, we have Shopify SEO experts who have been helping online stores get more revenue as well as business with optimal SEO practice for years. Due to our strong relationship with Shopify and the major vendors, we are able to effectively identify the factors that impact visibility. Using our years of experience, we can build a tailored SEO campaign based on your objectives, and that can bring the desired results for your online store. Contact us now to learn more!
