In order to be among the best Amazon sellers, you must have a good Amazon SEO strategy. When you achieve a top position in organic search results, you are not only visible on Amazon while you are paying for it, but you can also guarantee that over time you will be seen by a large number of buyers.

The process of mastering Amazon SEO can take years, as there are numerous challenges and hurdles to overcome. To prevent losing your hard-earned rankings, you must follow all guidelines. The pressure of having to take care of your SEO on top of everything else you have to do to keep your business running can be overwhelming.

When it comes to ranking optimization, it is often best to hire an Amazon SEO Service and delegate the task to them. As your business grows, you will have more time, energy, and focus to devote to other things by outsourcing SEO-related tasks.

Our goal is to show you what you should look for in an agency or consultant, what factors to consider, and how to ask the right questions before hiring one.

1. Clarify your Goals

In order to determine whether an agency can help you, you need to know exactly what you want.

Take a moment to consider the following.

• Services Needed – Does Amazon SEO need to be exclusively used for optimizing your product listings or is PPC also requiring professional management? Would you like a new listing image or an update to your storefront? Can you optimize your listings for search engines by translating them? If you need specific services, make sure that the company can provide them. A single Amazon SEO agency can provide these additional services, and it’s cheaper and easier to coordinate with one provider rather than coordinating with many different ones.
• The Agency’s Size – This is another factor that plays a major role. Could you also consider hiring a large Amazon agency with over 30 employees if you feel more comfortable working with a small boutique agency?
• A Company’s Location – Are you more concerned with the agency’s physical location near you or are you willing to do business with them across the country?

• Amount of Time Required – Would you like the agency to analyze and optimize all your Amazon listings only once, or do you want to maintain your ranking on Amazon and perform regular listing maintenance?
• Model of Payment – Would you accept a fixed flat fee or a profit share from the Amazon agency?

It will be easier for you to shortlist the various Amazon SEO companies and ask more specific and relevant questions in the interview if you are clear about all these things in advance.

2. Budget Realistically

Your SEO budget will probably not be unlimited, so set an approximate figure in advance. It is better to interview overly expensive Amazon agencies before spending time interviewing them; otherwise, you may end up having to pay for services that you cannot afford.

Prices for Amazon SEO services are not universal, but here are some of the most common ranges:

• Researching keywords – It typically costs $50 to $200 per listing, according to how extensive the research is.
• A one-time analysis and optimization service for Amazon listings – $99 to $1000, depending on the amount of optimization needed.
• Monitoring and management of ongoing SEO campaigns – Around $350 – $2000 per month, depending on how many listings need monitoring and management.
• Copywriting – charges range from $30 to $500 per product, depending on the copywriter’s experience, the amount of text they write, and whether or not keyword research is required.
• Product Images – Starting at $20 to $2000, based on the amount of work, number of images, and retouching work that needs to be done for each product

Prices may seem high, but many specialists offer package deals for a discounted rate that combine a number of different products and services.

We recommend being flexible when it comes to your budget. Set a price range rather than a fixed amount. This gives you greater flexibility when negotiating and allows you to choose an agency that meets your budgetary requirements.

3. A number of Amazon Agencies should be Interviewed

Several Amazon agencies should be interviewed and compared to determine which one is right for you. It will be beneficial to interview different agencies in order to gain a more detailed understanding of their different processes and pricing structures.

You can already eliminate an agency from consideration if it charges double for the same service as five other agencies. You wouldn’t have noticed that you were overcharged if you only interviewed that one agency.

Getting prices and services from a few other agencies and comparing them isn’t a bad idea even if you know you want to work with one agency right from the beginning. Your preferred agency might offer you a better deal if you have information about other companies’ pricing.

An Amazon agency/specialist should have the following seven qualities:

• Experience – You want the agency to have expertise in your niche, like the products you sell, the marketplace you sell in, and your size clients. Therefore, they know which approaches will be effective and which approaches should be avoided in marketing your product.

• Transparency – It’s just as important to be transparent and honest as to have experience. You should be clear with your listing optimization company about the cost of the project, any additional charges that may arise, and the time it will take to optimize your listings. The best Amazon SEO agencies set realistic expectations. An agency that guarantees first place rankings is a red flag. Even the best SEO experts cannot guarantee that. Usually, if they promise results that seem unreal, they are. That’s the golden rule of Amazon marketing or online marketing in general.

• Reputation – An important indicator of performance is reputation. The industry will always reward a company that delivers the work it agrees to and does well by its former clients. If you need references from an Amazon agency, you can ask them.
• Communication – Every business relationship relies on communication. There are several ways to contact a good Amazon SEO company, as well as several contact people. You will be kept informed of the results, the next steps, and any changes to the plan on a regular basis through regular meetings. Tracking your budget will help you keep track of your spending.
• Flexibility – Things can change at any time. Good Amazon marketing agencies are capable of quickly adapting their SEO strategy to new circumstances whether Amazon issues new policies or you make changes to your product.
• Being up-to-date – Amazon updates its guidelines frequently. You might be banned from a listing or account if you use a method that is allowed today. A black-hat method could result in your account being suspended or taken down without your intention. Your listing can be suppressed even if you make a small, less dramatic change. To prevent things like that from happening, you need to keep your Amazon SEO service provider updated.
• Business ethics – Avoid SEO companies that claim to know “shortcuts” or use methods that are not approved by Amazon. Using white-hat strategies is the only way that a good Amazon SEO service provider will not attempt to cheat on the system, putting your account and listings at risk.

When you interview with an agency, you want to determine whether these characteristics are present. These qualities can only be tested by asking specific questions.

4. Services and Pricing should be Specified

A listing and/or account audit is usually the first step after you have decided on an Amazon SEO service. Once you have obtained a quote for each service along with other costs associated with the optimization, ask for a detailed list of measures that the agency plans to implement.

Make sure your statements are specific. Agency staff should be able to estimate time and effort if it’s unclear how much effort and time will be required. Nonetheless, don’t accept price quotations that are too imprecise.

5. Schedule Regular Reporting

Find out how you will be updated on the progress of the project and how your listings are performing before you begin the project. Set up a reporting system and conduct monthly, bi-monthly or weekly meetings so that your SEO company can provide updates on the project.

To ensure you understand the numbers, be sure to receive reports in advance. Numbers don’t lie, and facts are facts. There will be numbers to support it if everything goes according to plan.

Conclusion 

Consider investing some time in preparation before hiring an Amazon SEO agency. You’ll save yourself a lot of frustration, money, and trouble this way. It is important to establish your expectations for the agency, the work you’d like them to do and how much you are willing to pay them for it. You can ask a few agencies about their approaches, pricing structures, and how they handle project scopes to determine which one you prefer.