Amazon accounted for over 60% of all US online retail sales last year. It is well known that Amazon, with its more than 9.1 million active sellers globally and over 66,000 daily orders, holds a dominant position in the eCommerce industry. In such a competitive Amazon market, new sellers may wonder how to gain more sales.
Amazon’s booming market share offers them many opportunities, so they can definitely do that. In order to help you get ahead on Amazon and sell more, we’ve compiled this digestible guide, which includes quick wins and strategic moves.
1. Concentrate on already-selling products
In spite of the desire for new revenue streams, it’s important to keep your eye on what’s currently generating revenue for your business.
In addition to meeting market demands, double-downing on your Amazon store’s current products provides you with the financial runway to take risks on innovative new products, if necessary. Boost their selling potential in your online store by advertising and optimizing their images.
2. Make keyword research a priority
It is important to select the right keywords in order to reach your target audience. SEO (search engine optimization) is an ever-changing game, so keep your eyes open for terms that are commonly used for searches for your products. With updated search engine algorithms, keywords that were successful in the past may no longer be effective.
Seasonality, culture, and economic factors influence the terms customers use to find products. Thus, ensuring your product listings are optimized for search engines by staying up to date with the latest SEO trends is crucial.
It is recommended to optimize each product with as many relevant keywords as possible – even up to hundreds! Your products are more likely to be discovered by customers if you do this, resulting in more Amazon sales.
3. Customer service that is second to none
eCommerce relies heavily on customer service. Customers are more likely to remain loyal if they receive excellent customer service. Trust is hard-earned, but easily lost, and therefore is an important part of making a sale.
Customer service is one of the most important aspects of being an Amazon seller. When it comes to providing excellent customer service, responsiveness, friendliness, and quick resolution processes all contribute to success.
However, simplifying everything can be a challenge. Thanks to modern technology, we are able to make our jobs easier than ever. For example, helpdesk software allows us to keep all our customer interactions together in one spot. Your customers will always know you have their backs by responding quickly and accurately to their inquiries.
4. A repricing tool can help you increase sales
Prices are a major deciding factor for many customers when it comes to sealing the deal. Keeping your Amazon prices competitive is important, but keeping your margins intact is equally important.
A repricing software program can assist in this process. By automating the pricing process on Amazon, you’ll ensure your prices stay competitive and your sales increase if the market fluctuates.
You can also highly customize repricing software to drive sales while maximizing profit with many customizable features. To see what it can do for your sales, it’s worth giving it a try.
5. Tools for Amazon sellers
Amazon sellers have the advantage of not having to go it alone. Third-party and FBA sellers have access to a variety of tools to help them maximize their Amazon business.
It is true that there are a variety of tools available for Amazon sellers to improve their listing performance, prices, and other things. These tools include repricing tools, help desk software, review software, and even shipping assistance.
Choosing the right seller tool depends on which one you choose based on your business needs and goals, so reading about options is worthwhile. Growing your business is possible with the right tools.
6. Health rating for Amazon accounts
Amazon account health ranking (AHR) is a new feature that measures the health of your Amazon seller account by looking at how well it adheres to Amazon seller policies.
Factors that negatively impact your customer experience and positive factors (such as aspects of your selling activity that positively impact the customer experience) are both taken into account.
During Amazon’s monthly performance monitoring, each seller’s account will receive a rating. The system will notify you if your performance falls short, allowing you to improve it. In contrast, a good AHR rating will make your customers feel assured that they are dealing with a compliant company.
7. Increase your Amazon review count
For building credibility for your brand, online reviews are important for spreading confidence. Seventy-two percent of shoppers will never purchase a product without reading reviews from other people that they trust.
If there’s no social proof behind the product, then even a great product will struggle to overcome the uncertainty of buying something new. Moreover, Amazon Buy Box products are heavily influenced by positive reviews.
Encourage your customers to leave reviews on Amazon. Utilizing feedback software is the best way to automate this process.
8. Keep your Amazon service level agreement up to date
Building trust with your customers is a crucial part of being a seller. Obviously, that means being transparent about your business practices and keeping your promises. Your Amazon store can accomplish this by having a Service Level Agreement (SLA). Your customers are assured that their orders will arrive on time. On-time shipping and delivery are two key elements of the fulfillment SLA.
As a seller, you will be held accountable for not fulfilling promises if you do not have SLAs in place. For instance, if natural disasters prevent shipping, for example, you will not be held accountable for any unfulfilled promises under these terms.
Your SLA will be notified when it expires by eDesk’s customer service solution, so you won’t be caught without it. The ability to maintain a current service level agreement builds trust among customers, thereby ensuring their loyalty.
9. With Amazon ads, you can increase sales
Advertising on Amazon is almost a guarantee of sales, but – while it may be simple to spend money there – it’s not as easy to actually make sales from them. To figure out how much you must spend on advertising to make a sale, pay attention to your advertising cost of sales (ACOS) metric.
You can lower your ACOS and maximize your ROI by advertising more efficiently. The more you run your ads, the more you’ll learn what works. Amazon business is more profitable when insights are applied to Amazon ads!
Closing Thoughts
There is no need to struggle uphill to increase your Amazon sales. As an Amazon seller, you have access to many resources to optimize your store and develop a successful sales pipeline. You can continue to do what you do best by keeping up with Amazon’s platform’s growth and taking advantage of the right tech tools to help you grow your business.
