A crucial part of any SEO campaign is guest blogging. It helps further your reach, gives you more credibility, and brings your brand in front of new people. This does not apply to guest blogging that is riddled with affiliate links. Instead, we refer to a serious guest blogging strategy that will make the publisher in your niche respect you. Moreover, if these blogs have been around for a while, they’re likely to receive more exposure via Google searches, which will help boost your reputation and make your online store rank better. With guest blogging, you will be able to increase your online presence and authority by using the power and reach of a far larger forum than your own.
You could, for example, guest post on a blog with 100,000 monthly visitors if your website currently receives only ten visitors each month. As a result, your brand visibility and domain authority will be enhanced immediately.
Our ultimate guide to guest posting offers you a step-by-step process as well as tips that ensure you accomplish your goals on both a quality and quantity level.
1. Find relevant blogs and publications
Approximately 2 billion websites are accessible through the internet. Not every website is suitable for you. A good guest blogging strategy is to find and filter blogs that suit your guest blogging objectives.
You should compile a list of blogs and websites that are related to the industry you are in. A photography blog, for example, if you sell cameras. In addition, you can create a list of influential blogs and websites that don’t necessarily relate to your specialty but are reputable. In addition, you can write guest posts on relevant forums. Here are two methods to identify blogs for an effective guest blogging campaign:
- Method 1:
Use Google to find opportunities to guest blog: Using Google, you can find blogs that allow guest posts. If you have a niche in mind, then you can create a list of words that refer to guest blogging and then use them. You can include phrases such as: write for us, submit guest blog posts, etc.
- Method 2:
Use Ahrefs to find guest writing opportunities: Ahrefs constantly indexes and analyses millions of pages. A lot of these sites have high-quality blogs and publications and actively invite guest writers to contribute to their blog sections.
2. Check the content of publications
After compiling a list of publications where you can write a guest post, the next step is to review the material to ensure it is appropriate.
Here are a few things you can do before pitching your material to a publication:
- Examine the publication to identify what the editors prefer: Ask yourself, what types of materials do the editors like? Are they interested in ‘how-to’ blogs? Does the company seek ‘ultimate guides’ like this ultimate guide to guest posting, or material with a lot of screenshots? What kind of content appeals to their target market? You will choose the appropriate format to publish your material based on the answers to these questions.
- Keeping an eye on a publication’s preferred topic will ensure the material is relevant. Writing should adhere to the guidelines of the publication.
- Analyze what other guest bloggers have written. Study what other guest bloggers have written, since they have been vetted and can imply what would happen if you wrote one. The most important thing to remember is to experiment with the content when writing a guest post. It would also take some time for a guest blogging strategy to generate leads like any other type of blogging strategy. Keep at it!
3. Convince editors with persuasive pitches
In your pitch, you want to make sure each word has meaning. The most effective way to distribute a guest post is to craft clear and precise pitches.
The editorial staff is usually overworked. A lengthy pitch is a waste of time since they want to move on to the next pitch in their queue as quickly as possible. Here are some tips:
- Be sure to use the correct subject line
- Be sure to keep the message short and concise
- Add a summary of your content
4. Send follow-ups to increase the likelihood of publication
Next, you should follow up with the publication about the guest posting. If handled properly, a dead lead can become a new opportunity to publish your guest post. The lead can rekindle their friendship while still working towards their goals.
To follow up on a guest blog, keep these tips in mind:
- Timing is everything when you’ve missed your first chance to get their attention. Be sure that your follow-up emails don’t get lost in the shuffle as the first one did. Follow-up correspondence should convey a sense of urgency.
- When developing an effective guest posting strategy, the biggest question is how frequently you should follow up. Generally, people feel that a follow-up should be sent within the next seven days. Avoid following up during holidays, as you are more likely to be ignored.
5. Get the word out
It’s important to make sure your post succeeds after it is accepted. If your guest posts receive good traffic, shares on social media, and positive feedback, every blog owner would love to have you back. The post can also be used as a reference for future pitches. Work hard on that guest post and get it out there.
Key Takeaways
- Develop a set of goals you would like to achieve through guest blogging.
- Identify the key areas in which you would like to gain benefit.
- Examine whether you have been able to achieve your goals.
- Connect the blog to the audience by structuring it in a way that encourages interaction.
- Be consistent in your guest blogging.
- The most important goal is to increase the presence of the brand on social media.
Conclusion
While guest blogging has been part of blogging for a long time, in recent years, the number of guest bloggers and related opportunities has increased considerably, making it almost a trend. As a result, now is the ideal time to optimize your guest posting strategy for maximum results by utilizing these tried-and-true formulas. You will see positive results if you follow each step properly. In the long run, quality content is sure to show results, even if it doesn’t show great results at first. Be patient as you take each step. Now it’s your turn to use guest blogging to accomplish your business goals. Use these tips to get started!
Frequently Asked Questions
Is guest blogging beneficial for search engine optimization?
Search engines consider backlinks from reputable websites when ranking your blog. Over time, these links will be taken into account. It is therefore very good for your blog’s SEO if you have a successful guest blogging strategy in place.
How do you create a good guest blog post?
It is essential to determine the length, topics, and rules that one will follow while writing the blog in order to nail an effective guest blogging strategy. Similar ideas tend to bring people together. So writing the guest blog with the site’s audience and essence in mind will help ensure that your work is on the right track. By sharing a thought-provoking idea, you can make your guest post memorable.
How do you structure a guest post?
The connection factor with the audience is at the core of an effective guest posting strategy. The topic you write about should be something that the audience can relate to. If you do this, you will ensure success. Create a headline that stands out and weaves a story that will remain with the reader for a long time after they have read it. Lastly, trust the process. Remember that good content is never wasted, even if it doesn’t yield results right away.
